I was on a web site a few minutes ago following a clickable link from a very popular website. The article I wanted to read sounded interesting. About a company that is seldom boring to start with, and changes as fast as any giant company is able to change. This article was about change and venture, and change rules the net.
I was barely on the site five seconds when a pop up blocking the article appeared. The pop up was asking me to subscribe? I had not even read the first sentence of the article, why should I be interested in subscribing?
I clicked the ad closed of course. Shortly a second popup appeared asking me if I was interested in a credit card? By the time I skimmed to the end of the article, guess what? There was a third pop up blocking the rest of the page. I was through reading anything this site had to offer, and did not read the popup.
When is enough enough? When does a site not want new readers on its site? When does a site not want readers to subscribe?
Unless the site contains information not contained any where else, who is going to subscribe within seconds of arriving? Who is going to apply for a credit card from a popup within a seconds of arriving at a new site?
Oh yes! I really need another credit card, I am so happy I found this site….Who is going to be anything except annoyed, with such a poorly executed site? I would like to meet the person who subscribes, applies for credit, and answers the third popup in an affirmative manner.
This instance, and this was a first, I did something I have never done. I put up with more popups clicking my way to the “contact us” section of the website. I sent the website an email summarizing what I wrote here, finishing with writing I won’t be back to the site in the future.
Let’s be realistic. Named web sites can be as cheap per month as a meal from a fast food place. There is no huge investment to recover. What you are offering is probably not unique. What there is on these sites is greed. The site creator wants to believe what they are marketing is so valuable they need continuous disrupting advertisements within seconds of a stranger dropping by before they leave the site.
If the information on any website is useful and needed, most people usually kick in a few bucks and become a subscriber. When a visitor is bombarded with advertisements, alarms should be going off in the visitors head. The sites min reason for existence is for one purpose only. Helping visitors part with their money before they think about what they are doing.
If you own a web site that bombards visitors with blocking ads within seconds of landing on your site, do yourself a favor and stop the ads. Place a side bar or other not so intrusive message asking for readers to subscribe. If they appreciate what your site offers, and there are not hundreds or thousands of similar sites readers will gladly subscribe – if readers really need the information you are providing.
I am an average web user. I can not list the number of sites I go to only to leave within seconds from the site being plastering itself with advertisements to subscribe or buy a product the site is offering. I am of the opinion that the average adult that can afford internet access, they also make reasonable decisions about parting with their money after the fact, not before. I could be wrong here, but I doubt it.
Of course with that out of the way, if you feel this information was that on target, riveting, and will increase your subscriber numbers ten fold, feel free to recommend this site to your friends and associates. Of course before doing those steps, send me a few Franklin’s first. You know the greenish ones with Ben’s picture in the center?