Veiled Racism in Advertising

If you watch network television or other media using general family advertising, it is likely you are unknowingly being sublimely influenced by well Veiled Racism. This current approach is so subtle, that unless you are doing the almost unheard of – thinking while watching – you do not even realize what is going on.

There are only a few of these commercials showing in the moment, but more are likely on the way. These few commercials are getting a lot of air time. These commercials are, “Family” scenario commercials, in that they take place using a basic family unit for the commercial. The family unit consists of a White Father, Black Mother, and a Black Child, a girl of course.

On the surface these commercials seem perfectly harmless. On the surface they are Family oriented commercials with a story wrapped around the selling of a product. We sit and watch these commercials, brain off, waiting for the show to resume. Turn your brain back on, and give these commercials some thought and you should become angry over what you are seeing!

Are your thoughts on Racism and the Family Unit being manipulated?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Or perhaps and more to the point, angry about what you are not seeing. The family unit in each of these commercials is a White Father, Black Mother, and Black girl. Get it? Of course the White Father is the role model of all Fathers. The Black Woman and Child are of course, the perfect compliment to the perfect White Father.

In one commercial, the White Father is suffering some intestinal disease. The Black Mother and Black Child look on with dismay and concern as the White ignorant Father struggles with his dilemma. Really? Is this how it is in the real world?

I didn’t really ‘see’ what I have been watching in these commercials until today when something triggered how well Veiled Racism is alive and well, buried in these disturbing commercials. If these marketers are trying to break down racial barriers and further promote interracial relations while promoting their product, they are doing a rather poor job. If they are trying to reflect current reality, they are doing a worse job. That only leaves on other option, and it is ugly.

Why don’t we see a Family Unit commercials consisting of a Black Father and a White Mother, with a White Child who is also a girl? Are we only accepting of the idea of White Men and Black Women with a Child who may or may not be theirs together?

Do we see in our everyday day life any semblance of what we see in these commercials? I don’t. How about a commercial with a Hispanic Father and a White Mother and White Child, also a girl? How about an Asian Father and a White Mother and White Child, also a girl? Perhaps Marketers see this scenario in the same light they see a Black Father with a White woman and White child?

This idea of one acceptable racial family unit may or may not be influenced by the current President and his politics. However, we need to think about this and express the right and need to vote with our pocketbooks. Let these racially biased advertisers and the product they represent know without a doubt that making selectively, “approved” commercials needs to expand to other family units, and quick. Either advertise using mixed race combination of family units across all markets, or stop these types of commercials completely.

Every Race has outstanding Fathers, Mothers, and Children. Almost every community enjoys mixed race family units as part of their population. Except for some very shortsighted people, we do not think twice seeing a mixed race family unit during our daily activities. We must not be willing to allow advertising to reshape our view of what is acceptable, and what is not for a family unit?

Mixed Race Family Units is reality. Selectively using, “approved” mixed race families in advertising is just plain wrong. Take a moment, when you see one of these very slick, focused, White Father, Black Mother and Black girl family unit commercials, and let the the product manufacturer know you live in the real world, and they either need to get with the program, or you may prefer to purchase a competitor’s product, which may be better than their product.

Tales Off The Script

Magic was the way of the land, though for some reason magic quit working. Business was created to take the place of magic. Instead of Wizards and Warlocks, there became Business Moguls. Powerful Businessmen who were able to achieve deals and gather power that almost equaled that of the great wizards of yore.

Each kingdom of the world had their own businessmen who peddled their wares across the kingdom. For some time everyone was happy. The most successful of the businessmen secretly wanted more. Like the rulers of the kingdoms they wanted more power, more wealth, and more prestige.

Although it was frowned upon, some of the businessmen started trading their wares with businessmen of other kingdoms. Not everyone was happy with the arrangement. Rulers of the kingdoms thought the businessmen who traded across borders were overstepping their bounds. After all, a businessman who traded across borders could become as powerful or more powerful as the rulers themselves, and what ruler in their right mind wants that to happen?

One particularly successful business sold a drink we shall call Hooch. Hooch quickly became the drink of choice wherever it was sold. The business named itself Hooch. At present Hooch was sold in multiple kingdoms, and many people were happy with this as they loved the taste of Hooch. Hooch was so successful in fact, it allowed the owners of Hooch to create a small line of products that also sold across several kingdoms successfully. Money flowed into the coffers of Hooch corp. Yet they were not satisfied.

Rulers of the kingdoms where the owners of Hooch was located were not at all happy with the success of Hooch and the companies newest products. It was becoming annoying to the king, hearing from Hooch, what Hooch did and did not like about how the kingdom was ruled.

Hooch became so obsessed with how the government should run according to Hootch, they tentatively dipped a toe into the running waters of the kingdom’s government. It was disastrous. No one wanted the owners of Hooch trying to direct how the kingdom was governed. People were happy more or less, and the vision for the kingdom the Hooch owners had was not shared by many in the kingdom.

Hooch corporation, after being flatly rejected for their ideas and the fact they were outside the ruling circles of the kingdom’s government decided a new strategic long range approach was needed to change the ruling of the kingdom into something that befitted themselves.

What Hooch did was quietly hire some of the greatest analytical minds to study the system of government and find tools Hooch could use to change government to their liking. Eventually a plan was formed. Hooch would not directly involve itself in trying to change the way the kingdom was ruled. Hooch realized a more camouflaged and subtler approach to getting their way.

The kingdom’s government, for various reasons was always in need of new people. People retired, fell out of favor, got lazy, or just stepped down from their positions for personal reasons. Hooch, in extending their influence in a quiet almost unnoticed manner scrubbed and manicured people they liked and had the biggest chance of gaining a vacant government position.

For many years nothing obvious happened, but Hooch was patient. Business was good and the people in the minor positions they started in were in were making minor changes to how business could conduct itself which just happened to favor Hooch as much or more than other businesses,

Little by little, very subtly, Hooch was changing the face of rule in the kingdom. After a few decades, they controlled several key government offices. It was now time to come out of the closet. Hooch was responsible for many of the people placed in key government positions and there was no longer a need to be subtle. It was time to unleash the real Hooch agenda.

Made up politics and stories are eventually found to be fishy

Through aspiring speeches, not quite defined promises, and other questionable methods, Hooch tried to turn the will of the people against the rulers of the kingdom. They told large groups exactly what they wanted to hear that would improve their lives. Maybe it was true, maybe it was smoke and mirrors. At any rate their methods were improving the position of Hooch in its quest to control the government.

Unfortunately, in this time, the King’s term had expired, which was fortunate for Hooch. Many of the candidates who could become the future king were and had been backed by Hooch for some years now. Of the several who pretended to be vying to become king, they were essentially all one. These candidates were so indebted to Hooch corporation there was no question about where their loyalty was. They owed their livelihood and success to Hooch corp, who could cut them off and put them on the roadside in a heart beat. Most of the contenders for the position of King promoted the Hooch agenda, and Hooch was not intending to improve the lot of the average person.

Something totally unforeseen happened however. Out of nowhere came a new candidate who told the kingdom he wanted to be king. For the Hooch corporation it became even worse. Not only did this new person have no allegiance to Hooch, one by one he was dismantling all the careful planning Hooch had contrived and implemented over the decades.

Hooch corporation puppet candidates were shown to be what they really were. Puppets of an invisible master. They had no formal plan, no real agenda, and no goals other than Hooch corporation goals that could not be stated in public. Hooch corporation tried to bribe and reign in this new candidate for king, but they were refused. Worse yet, they were spurned by the candidate.

When it was all said and done, much of the planning by the Hooch corporation was ripped asunder. The new King it was found had no real agenda other than that which matched his own interests. Hooch was driven back i to lick its wounds and plan revenge. Hooch corporation was not about to admit defeat.

Hooch corp, did what it does best. It studied the new king and his actions from announcing he planned to be the new king to the present moment. Then Hooch went to work. Having enormous influence in the government and news services, they put their puppets to work. Stories were told about the new king. Most were factual and terribly polarized. Some were bent truths. All were intended to deface the new king.

To apply even more pressure, Hooch brought into the light information that had been in the dark. It may be all smoke and no fire, but it is damaging all the same. Then Hooch did something even worse. They started attacking the reputation and intents of the kings family and friends.

Almost alone stood the new king. Enemies at every turn, almost no one could be trusted. The media was gorging itself, telling and retelling each new bone they found, timely unearthed by Hooch corp. Hooch took its political business seriously and did not like being made to look fooling have their hopes and plans dashed on the shores of defeat. They wanted the new King shamed, punished and removed from office.

The kingdom and its government is at odds with itself. Hooch corp is working furiously to hide their own agenda and make the newly elected king look foolish and dangerous for the long term goals of the kingdom. How much Hooch corp can influence and change the king’s place remains to be seen. It may be mentioned that time is not on their side.

The people of the kingdom can only be complacent or fooled for so long. Eventually the kingdoms people will wake up and see how their world has been bent and skewed in such subtle ways they didn’t realize what was happening to them.

It is likely the people of the kingdom will run out of patience and there will occur a great change in the kingdom and the people will no longer be as complacent as they once were. New people will enter the government and they will answer to the people and not a corporation. Or maybe not depending on how many scraps are thrown to them.