Money for nothing and chicks for free – MTV Song, Dire Straits, 1985. I think this is fitting for the beginning this post. Maybe the ending too.
Cruising the Internet last week, I ended up looking at search hits about subliminal advertising, or subliminal messaging. The things you do when you are bored! There was so much nonsense and half truths. Maybe I am immune to them, and they do not effect me?
I started almost skimming the articles from links I clicked on. One link after another, with some amount of blah, blah and nothing to catch my focus. I had been skimming for too long, and it showed up in the last article I had time to read.
From previous articles, I learned that people respond better when they have responded before in a positive manner. For example, a homeless person walks up to you and asks you for the time. It seems outwardly an innocent request, but it is anything but.
The homeless person is changing your relationship with each other. By asking you the time, they become someone you are having a dialog with. They are asking you to do something for them, “Do you know what time it is?”, or something along those lines. Now you have an exchange of dialog, and you have a loose attachment.
Now the homeless person, being successful with the first request, goes on to their real point of the relationship encounter. They now either ask you something else that doesn’t matter, or they ask you for something, usually money.
Of course now that the homeless person is part of your circle of friends you are more likely to give them money, food, or otherwise fulfill the request. If you walk in the city, you have been well trained to respond to this situation.
This explains why children usually reserve what they really want when in a store for their third or fourth request. They know from previous times, their third or fourth request is more likely to be granted than their first few requests for some toy.
Then I found the article that surprised me. The article was about how our brains filter out information as we watch, listen, or read. Same as when we already know the story before the person talking finishes talking. We know what is going to be said, and simply fade the sound to white noise. I was already to this point, skimming and half reading, looking for the jewel in the ground, so to speak.
…you are in a conversation for someone, a person of the opposite sex, with whom you may want to pursue a romantic relationship with. I was skimming along having mostly ignored a few previous paragraphs as they did not seem important. There were some questions, where I totally missed the whole question. Even after prompting to read it again I misread the question, and had to compare the quoted question to the original.
You ask three or four simple questions that are always likely to be acted upon. Remember the Homeless Person? You ask other questions that are always likely to be answered with ‘yes’.
Do you think diet is important to a happy life? Me too, good food makes for a healthy body. Do you think exercise is important to a happy life? I do too. In fact I try and walk every day. Do you think sleep is important to a happy life? I know I feel better when I get enough sleep..
So you agree with me then that diet, exercise, and sleeping with me are important to living a happy life? If so, what are some of your favorite healthy foods? What do you do for exercise? How many hours a day do you sleep?
Listening to advertisement of products that are trying to break into their niche market operate in a different way. They use little three or four word phrases like, Feel better fast, Power you body, buy now, send money, easy payment, improve your mind.
I was so amused by this idea of being manipulated, I had this conversation with six people, three women and three men. One woman asked me to repeat what I said three times. The men for some reason listened better than the women.
Until last week, I thought I was aware of all these ad bombs, yet I thought I was immune. In general conversation, I now see how often they are being used, and perhaps we are not immune. We are always being training to respond to requests, whether in advertising, or person to person, or general commentary.