How you Choose to Advertise

There are times and places for Company and Business advertising. Whether it be a company vehicle, sweater or hat, there are appropriate places you want your company logo seen.

The picture below, poor as it is, was taken in the parking lot of a casino. In the same casino I see people wearing company shirts, company logos, and company hats.

I watch company branded vehicles pass me on a busy street ten miles per hour over the speed limit, weaving through traffic. Company vehicles stopped at a liquor store and sometimes adult book stores are not uncommon sights.

Advertising in non-appropriate places are rarely, if ever large national companies. Usually they are small Mom and Pop companies, with an owner and a few employees. If you are one of these small companies, this post is directed at you. You are making poor choices where you allow your company vehicle or your employees in company clothing to be

What is your business image

Where do you choose to take your company?

I won’t be hiring you for a job because I saw your vehicle at the liquor store on a Wednesday afternoon. I won’t be hiring you because I saw you wearing a company shirt at the blackjack table. I won’t be hiring you because I saw your vehicle parked at an adult book store.

I am picky about who I allow to work on my house and property. I do not want someone doing a job for me that may be in a hurry to get the job done so they can get to the liquor store, a casino, or spend their money at an adult book store.

You may be the best in the city at what you do. Unfortunately, the choices you make, when and where you choose to advertise your company and product make you suspect. If you want to advertise on your vehicle, remember there is more to advertising than the tax break. Business owner beware, your prospective clients are watching what you do.