I use Ad blocking add on my browser. An adblocker protects me from most ads on ad saturated sites. I mean really, who is not insensitive to web based advertising any more? This isn’t a story about adblocker’s though. This is some thought about how and where companies advertise on the web, and what it says to me about those companies.
Recently, I used a computer without adblocker software installed. I was shocked to say the least at what I saw. Ads wanting me to partake of a companies offerings. Wholesome family value companies, who’s ads are inserted randomly in very disturbing stories. I found what I was observing ad and story wise very disconcerting.
Clicking a story with a disturbing headline about a women murdered, there is a picture of the woman, the story of how she was brutally murdered, and an advertisement for a family value company embedded in the upper right and offset to the middle right of the story text.
I could not believe a national chain, advertising on the net, has no interest when or where their ads are placed? As I clicked through article to article, there they are, ads from upstanding red, white, and blue wholesome companies ads right there among all the trash stories.
I thought there must be some oversight on the part of the companies. I emailed one company who had their ad placed in the above mentioned murder story. The company responded they have no control over where their ads are placed. This is a national chain, not some Mom and Pop Shop desperate for any type of online presence.
I am surprised at myself, and I am surprised at you. I am disturbed by these ads and their placement. We have become so immune to web advertising, ads are not noticed when reading the text. I do not know if these ads effect you or not, but at this point in my life, I know who I am, and I know what I want or need. An ad embedded in a story is not going to sway me to utilize them, or make them a part of my life.
The indifference to the placement of these ads however does lead me to question what these companies are really about. Read a sickening murder story, and book a room for your next vacation? Feels a little bi-polar to me.
Go ahead and check this out yourself. Go to a website that collects news of any type, and does advertising. Click on any disturbing story you find, and look at the ads, their placement, and values they want to portray. I think you will be a little awed too, maybe disturbed by companies who want advertising so badly, they do not care where their ads are placed.
In the future, I am going to pay more attention to these ads when I see them. They have started me thinking about the values that are important to these companies, and whether their values align with my own. How about you, will you see web based ads differently in the future?